What do the 2025 numbers say when clients ask, “Is demand still there?” Dubai’s property market in 2025 gave agents plenty to unpack, from record sales to tight rentals and steady buyer interest across the city. Many agents felt the pace firsthand, especially in communities where demand stayed consistent throughout the year. Raw data on its own rarely helps clients feel comfortable about their next move. Context makes that data more useful, turning numbers into something practical, relatable, and easier to talk through. A closer look at 2025 reveals where demand truly surfaced and how agents can apply these insights in real conversations with buyers and tenants.

The market's pace in 2025 did not come out of nowhere. Activity showed up across sales, rentals, and new launches, which explains why most segments felt busy at the same time. Volume stayed healthy, values moved higher, and the year finished with the same energy it started with.
That overall picture matters because it sets the context for everything else.
Sales reached levels that would have felt ambitious just a few years ago. Total transaction value climbed to AED 547 billion during the year, backed by 203,000 completed deals. Even the final quarter added AED 141 billion from 53,500 transactions, a clear sign that demand did not taper off in the run-up to year-end.
Most buyers and investors gravitated toward price points that felt manageable. Around 146,000 transactions sat between AED 500,000 and AED 3 million, accounting for about 72% of all activity.
That is where the market moved fastest.
Smaller homes led this part of the market. Studios and one- to two-bedroom apartments accounted for roughly 157,000 transactions, driven by shorter resale timelines and steady repeat-investor interest.
Off-plan is where most of the activity sat during the year. Buyers kept showing up for new launches, and about 132,000 deals closed with a total value of around AED 286 billion.
Resales never dropped out of the conversation.
Roughly 71,000 secondary transactions went through, AED 262 billion changed hands, and ready homes kept moving.
Apartments accounted for 82% of all sales, with total value reaching AED 325 billion from around 167,000 deals. Growth remained strong across the year, with values rising 29% and volumes up 22%. That steady momentum explains why apartments kept setting the pace.
Off-plan apartments for sale in Dubai carried much of that energy. Around 122,000 deals closed in this segment, taking the total value to AED 248 billion. Activity was healthy toward the end of the year as well.
Q4 on its own delivered:
Smaller layouts dominated activity throughout the year. More than 93% of apartment transactions involved studios, one-bedroom, and two-bedroom homes. These unit types worked for several buyer groups at once:
That overlap kept demand concentrated in smaller apartments and helped liquidity remain strongest in this segment of the market.
Villas and townhouses had a good year overall, even if things moved at a calmer pace than apartments. Activity remained steady, prices rose, and most buyers came in with clear intentions.
Sales value reached AED 221 billion during the year, with around 35,000 transactions completed. Volumes did not jump the way apartment sales did, but they also did not lose momentum. Quarter after quarter, activity continued at a consistent rate. Growth here felt measured and stable, not sharp or speculative.
Resale homes clearly carried this segment. Roughly three-quarters of villa and townhouse deals involved ready properties, valued at AED 184 billion. Supply remains limited in many established areas, so buyers naturally leaned toward what was already built and available.
End users showed up in bigger numbers here. Many family buyers wanted communities that already function day to day. Schools nearby, layouts, and outdoor space all mattered. Ready homes answered those needs more easily than waiting for delivery.
Larger layouts dominated demand. Three and four-bedroom homes made up about 73% of all transactions, which says a lot about who was active in this part of the market. Demand focused on places like Damac Islands, The Valley, and Damac Hills 2, where supply and layout options lined up well with buyer expectations.
The final quarter followed the same pattern. There was no late rush and no sudden slowdown, just steady movement through to year-end. In the villa and townhouse market, consistency mattered more than speed.

Financing habits shifted noticeably in 2025. Mortgages moved slightly ahead and accounted for 52% of betterhomes transactions over the year. Cash buyers were still very active, but more people felt comfortable using financing.
Buyer interest picked up alongside that shift. Overall leads rose 33% year on year, even though the pace of growth varied across different segments.
Where demand grew fastest:
Where this demand showed up mattered as well.
Apartment sales and purchase was most active in Dubai Marina, Jumeirah Lake Towers, and Jumeirah Village Circle. Villa and townhouse demand was strongest in Dubai Hills Estate, The Springs, Al Furjan, and Tilal Al Ghaf. Buyers in these areas valued practical layouts, established communities, and the comfort of strong resale demand.
Rental activity remained high throughout 2025. Total contracts reached about 530,000 in 2025, up 5% from the previous year. Renewals formed the larger share of activity at 62%, which shows many residents chose to stay in their current homes. New leases still played a meaningful role and made up the remaining 38%.
Rental prices did not move the same way everywhere. Villa rents rose the most, with average increases of about 11% over the year as supply tightened and family demand remained strong. Apartment rents rose more slowly, with average growth of around 5% in many areas. Townhouse rents dropped by about 3 % as more homes became available.
Average rents across property types looked like this:
Apartment leasing was most active in Dubai Marina, Jumeirah Lake Towers, and Business Bay, areas known for access, amenities, and transport links. For villas and townhouses, tenant interest leaned toward Dubai Hills Estate, Tilal Al Ghaf, and Arabian Ranches 3, where space, layouts, and community setup were the most important factors.
When clients ask if the market is busy, slowing, or overheating, the 2025 data offers a simple answer. Activity stayed strong, but buyers and tenants moved with intent. Price points, layouts, and payment flexibility mattered. Agents who anchor conversations around those points build trust faster than those who lead with headlines.
2025 showed how grounded Dubai’s property market has become. Activity came from real demand, and buyers and tenants made decisions with clear reasons. Price points, layouts, and payment options shaped most choices more than headlines or short-term trends. Such clarity matters a lot to agents. It makes conversations more practical, expectations easier to manage, and advice more useful as the market moves into the next phase.
Want market data that helps you answer client questions with confidence? Our Yearly 2025 Dubai property market report provides deeper context on pricing, demand, and rental trends across Dubai to support agent-led discussions.
Which property type saw the most demand in Dubai during 2025?
Apartments saw the highest demand, accounting for the majority of transactions, especially studios and one- to two-bedroom units.
What price range attracted most buyers in Dubai in 2025?
Most buyer activity concentrated between AED 500,000 and AED 3 million, which represented about 72% of total transactions.
Which villa communities attracted the most rental demand in Dubai?
Villa and townhouse rental demand focused on Dubai Hills Estate, Tilal Al Ghaf, and Arabian Ranches 3, driven by family needs and community layouts.
How strong was Dubai’s rental market in 2025?
Rental demand remained high, with around 530,000 rental contracts registered during the year.
How much did rents increase in Dubai in 2025?
Villa rents rose by about 11%, apartment rents increased by around 5%, and townhouse rents dipped slightly in some areas.
What were the average rents in Dubai in 2025?
Apartments averaged AED 142,000, townhouses AED 206,000, and villas AED 466,000 per year.
Why do investors prefer smaller apartments in Dubai?
Investors prefer smaller apartments in Dubai because they are easier to rent and resell and are priced at more accessible levels.