Property Management
Careers
1986
One desk, one mission
betterhomes began at Linda Mahoney’s dining table in Jumeirah, a small start built on care, integrity, and a vision to bring a more human approach to real estate.
1988
Our first office
We opened our first official office on Jumeirah Beach Road, marking the beginning of our growth and our commitment to helping more people call Dubai home.
1992
Growing with the city
As Dubai’s communities flourished, we grew too. Residential Leasing began in 1991, giving families a trusted hand in finding a home. A year later, Property Management followed, ensuring landlords felt as supported as their tenants.
2000
Shaping Dubai’s property market
We became a founding member of Dubai Property Group, supporting large-scale developments that would transform the city. It was a moment that connected us to the future of real estate in Dubai.
2001
Going digital early
Our first website went live, making it easier for clients to search and discover homes. At a time when online real estate was new, we put Dubai property on the map.
2002
Sales take off
As freehold ownership opened to expatriates, we launched Residential Sales. It was more than a new department; it was an invitation for thousands to finally own a piece of Dubai.
2003
An exclusive appointment
Union Properties appointed betterhomes as the exclusive brokerage for Green Community. It marked one of our first major partnerships with a master developer.
2005
Expanding into commercial
We launched Commercial Sales and Leasing, helping businesses find their space to grow in Dubai. It gave companies the same trusted service families had long relied on.
2007
Raising standards
The Dubai government established the Real Estate Regulatory Agency (RERA). Our own in-house training programme was shared to help shape the agency’s curriculum, raising standards across the industry.
2007
Betterliving magazine
We launched Betterliving, a lifestyle and property magazine filled with insights, guides, and inspiration. It brought real estate to life in a new way for our clients.
2014
A new headquarters
Our head office moved to Vision Tower in Business Bay, right at the centre of Dubai’s growing skyline. It reflected both our growth and our commitment to the city.
2017
Clarity Conveyancing
We expanded into conveyancing services with Clarity, giving clients smoother, faster, and more transparent property transactions.
2018
A new identity
We rebranded from Better Homes to Betterhomes. Alongside a new visual identity and website, the change reinforced a modern, unified brand.
2019
Diversifying services
We launched CRC, a dedicated commercial real estate brand, alongside new valuation services. That same year, we opened a new office in Motor City to serve more communities.
2020
Expanding support
We introduced mortgage services, offering clients access to independent brokers and the best rates in the market. That year also saw the launch of Linda’s Real Estate, a boutique brokerage focused on villa communities, named after our founder.
2020
Building people
We opened the betterhomes Academy, training the next generation of agents. It reinforced our belief that people are at the heart of every move.
2021
Growing the group
We unveiled DesignFit, an interior design and fit-out company, and welcomed Strata Global to manage owners’ associations and support developers.
2022
Expanding presence and luxury
We opened a new office in Abu Dhabi’s Al Zeina and later launched PRIME by betterhomes, a bespoke service for high-net-worth clients. That same year, CRC also expanded into Abu Dhabi.
2022
Supporting new ventures
We launched Open Hub Corporate Services to help startups and entrepreneurs establish their businesses in the UAE. It extended our services beyond homes into the wider community of growth.
2023
Entering Sharjah
We opened our Sharjah branch, delivering full-service real estate support to another key emirate. It marked a new chapter in our regional presence.
2024
From new projects to global buyers
We launched Development Sales & Consultancy to help bring new projects to market and expanded our Learning & Development division to strengthen our people. Most importantly, we secured affiliations with Leading Real Estate Companies of the World® and Luxury Portfolio International®, connecting your Dubai property to buyers and investors worldwide.
2025
From Betterhomes to betterhomes
A refreshed identity that reflects who we are today. Our updated look mirrors our growth, culture, and commitment to making every experience better for our people and those we serve.
2025
betterverse platform was launched
A new milestone in learning and growth, betterverse empowers our people with the knowledge, tools, and connections to thrive. Every day, it makes learning simple, engaging, and part of how we grow together.
2025
Better never stops
From one desk in Jumeirah to one of the region’s most trusted real estate brands, our story has always been shaped by you. With more than 250,000 sales and rentals completed, and services spanning sales, leasing, luxury, property management, corporate relocation, off-plan, and consultancy, we’re here to guide your next move, wherever it takes you.
